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Gina Mims
- Female
- Aliso Viejo, CA
- United States
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Profile Information
- What is the name of your business?
- Inspiro Brands, Inc. & OC Restaurant Association
- What is your website URL?
- http://www.inspirobrands.com
- Where is your business based?
- Aliso Viejo
- What is your name? (We prefer your full first and last name but you can use either, or even a nick-name.)
- Gina Mims
- Describe your business (product, service, quirky things you want to include, etc.)
- Inspiro is a brand consultancy created from the desire to want to help our customers succeed from the start. Creating that dream project should be a lifetime experience like no other. The goal of having a consultant help in that process is to help make that job an adventure, not a task.
We inspire the development process. Ask the right questions, help visualize the big picture, then help articulate that vision to all involved. Similar to a business coach, nutritionist or stylist - you know what you need to do, we are here to aid with the extra inspiration and motivation to develop a plan. It is sometimes difficult to clearly define what that is going to look like in the end so that everyone understands - if it's your project and it is not clear, perhaps some assistance is just the answer.
We implement the brand. Brand Strategy is our specialty and we also do the brand work as part of the complete package. Or if you like we can also create a program for your current design team to implement. Our purpose is to develop a strategy that works for all involved to create a cohesive and consistent brand.
- Who is your customer?
- New Restaurants, Hotels, Day Spas - Clients who want to create a customer experience
- How did you come up with the idea for your business?
- As former partner at On The Edge Design I've helped countless restaurants get started. I truly love everything about the industry and saw an opportunity to take that the next level for clients.
In my years of design work, I watched so many start-ups get frustrated because they have difficulty conveying their dreams. In their heads it makes sense, but sometimes it just doesn't come out. When it is translated it sounds different to the architect, designer, interior group, etc...then the end result isn't what they think they asked for. The end result is additional time and money needed to get everyone back on the same page.
I see an opportunity to help from the beginning - Ask the right questions, show the visuals (other creatives understand those) and have the right words that say who you are. Define your concept from the beginning, agree that this is the message that you are trying to convey... then go design it!
- How long have you been in business?
- September 2007
- What's been your greatest moment so far? (i.e. Signing your first client, getting the big order, some great PR?)
- My Best moment so far is working as part of the OC Restaurant Association putting together Orange County Restaurant Weeks. OC's Most Delicious Dining Event!
- What was your biggest mistake?
- I don't think I have made any. I stayed at On The Edge 13 years which some think may have been too long but I wouldn't change a thing.
- What was your smartest move?
- Helping form the OC Restaurant Association with Pam Waitt. She is motivated, hard working and together we bring a lot of skills together to put together Restaurant Week & Happy Hour Week.
- What are your business plans? (i.e. Expansion, franchising, selling for a gazillion dollars?)
- My business plans are to help clients however possible. I plan to do speaking seminars about "Branding Your Restaurant Experience" and hope to do a book with the same title in the next two years. I love to consult and help people see the big picture for themselves - that is my plan.
- Are you a member of any OC-based associations, networking groups, etc?
- OC Restaurant Association
AIGA | the professional association for design
Les Dames d'Escoffier - Culinary Women's Association
- Are you willing to answer questions about your business from other small business owners?
- Yes
Gina Mims's Blog
Orange County Restaurant Week in Full Swing
A Special Thank You to Tina for the mention in yesterdays OC Metro Minute.
There are 121 restaurants to choose from offering amazing lunch and dinner specials.
$10, $15, & $20 for lunch and $20, $30 & $40 for dinner.
We are seeing a lot of group lunches and dinners. Grab the office... Go dine and have some fun, you deserve it.
It is also lso a chance to have an nice business meeting at a reasonable price.
Orange County Restaurant Week ends Saturday, so don't miss it!
For all restauran… Continue
There are 121 restaurants to choose from offering amazing lunch and dinner specials.
$10, $15, & $20 for lunch and $20, $30 & $40 for dinner.
We are seeing a lot of group lunches and dinners. Grab the office... Go dine and have some fun, you deserve it.
It is also lso a chance to have an nice business meeting at a reasonable price.
Orange County Restaurant Week ends Saturday, so don't miss it!
For all restauran… Continue
Posted on September 15, 2009 at 7:30am —
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Singer Construction is a licensed Orange County general contractor offering home & commercial remodeling, custom kitchen and bathroom design & remodeling, home additions, construction and commercial tenant improvement in Greater Orange County area. At Singer Construction we specialize in can handle every part of your construction project, from concept to completion. 714-504-5028 www.singerREO.com
Please contact us with any questions!
We look forward to working with you!
God bless,
Michael Mednick 714 717-3944
Stacy Rae Mednick 714 717-0335
I am Vivian Rodriguez of The American Fertility Association; we are running a free event called Manicures & Martinis in Laguna Niguel on Tuesday, June 16th at Accent on Nails salon. The event is a one hour conversation about infertility prevention, which happens while manicures are being given and martinis are being sipped! This event is one of a national series – We have a lot of fun but also, the information given can be life changing for women.
I am hoping you will come to Manicures & Martinis and also help us get the word out. You can call me directly at 646-861-3226 to learn more or go to www.theafa.org and click on the word Laguna Niguel.
I hope to hear from you!
Best,
Vivian
I'm glad I found you on this network!
Tanya
Thanks for the note. Would love to be part of the 'launching' industry. Years ago I opened several restaurants, but not since I've been on the event planning side (11 years).
Maybe we can work together sometime.
Do keep in touch, my email is marla@cheerstoyouevents.com
Have a great day,
Marla
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