Studio W Group, Inc.

What is the name of your business?

Studio W Group, Inc.

What is your website URL?

http://www.studiowgroup.com

Where is your business based?

Irvine, California

What is your name? (We prefer your full first and last name but you can use either, or even a nick-name.)

Lauren Weiss

Describe your business (product, service, quirky things you want to include, etc.)

Lauren Weiss started Studio W Group in 2000, a boutique, freelance advertising and design agency built to help companies with excellent creative solutions. With over 10 years in creative and strategic development, Lauren Weiss, an award-winning designer and visionary holds a strong expertise in Brand Development, Design, Global Consumer Marketing, Trend Forecasting and Interactive. This also includes Client Relations and New Business Development with vast experience in Commercial and Retail Luxury based products and/or concepts.

This infusion of experience-driven marketing and trend forecasting has helped many corporations create groundbreaking brands. This niche Weiss holds has lead in cultivating a unique perspective on brand marketing that has resonated within the retail, health & beauty, real estate communities, and non-profits earning her numerous awards and accolades.

Weiss designed the brand and packaging for Arbonne International's new anti-aging skin care line, NutriminC RE9 which ended up being the most successful product line in Arbonne's 30-year history. Nutrimin C RE9 then cultivated into a larger line of products for anti-aging including not only facial products, but another product line for the body, supplements, a Sun Care line and a product line for men called, NutrinMen C Re9. The Nutrimin C RE9 product lines (below) has been featured in Health & Fitness, Allure and in Oprah's "O" Magazine to name a few as well as select retail locations internationally.

With over 10 years in creative and strategic development, Lauren also steps outside her company to joins forces with numerous other internal and external companies on a multitude of creative projects to provide companies with innovative creative solutions globally, specifically non-profit organizations.

In 2007, Weiss in tandem with operating Studio W Group started to devote more of her time, efforts & passion in making a difference as a humanitarian. She joined groups of people from all over the world and many other friends from all walks of life, who are all also concerned about bringing together humanity in a new direction of sustainability, consciousness and potentiality. Currently, Weiss is collectively involved in and helping to spearheaded Deepak Chopra's movement called an Alliance for a New Humanity. Utilizing her creative talents by trade and fusing this with her fierce passion for a new Humanity, Weiss entered her concept for an international logo contest to re brand Chopra's Alliance for a New Humanity. In 2007, the Board of Directors upon reviewing the list presented by an international jury of advisors, unanimously decided to adopt Weiss' new logo for the Alliance.

Specialties:
• Brand awareness, consumer marketing research, PR, trend forecasting
• Retail/commercial planning and development processes
• Commercial and Retail Luxury based product development
• Strategic research

Who is your customer?

Strategic Branding, Design & Interactive Marketing Services for all Vertical Markets

How did you come up with the idea for your business?

Brand Strategist and Designer by trade

How long have you been in business?

8 years

What's been your greatest moment so far? (i.e. Signing your first client, getting the big order, some great PR?)

Winning numerous accolades & being featured for award-winning design, Rebranding large companies, having happy clients and helping non-profits as well with creative and marketing services.

What was your biggest mistake?

Make sure you have your terms and conditions on paper and all contracts/proposals devised before engaging in business with any new prospect.

What are your business plans? (i.e. Expansion, franchising, selling for a gazillion dollars?)

Expanding in the next few months into a whole new innovative niche market internationally ... full plan details are to come.

Are you a member of any OC-based associations, networking groups, etc?

Yes.

Are you willing to answer questions about your business from other small business owners?

Yes