Stats. For The Newcomer Market

CHECK OUT THESE STATISTICS!

Current OC housing demand is up 51% compared to this same time last year

Current OC home inventory is 14,700 homes. This figure is 2,800 less than one year ago

New residents go through 5 stages of transition and the best time for local businesses to reach newcomers is during their "hyper-spending" period during stages 2 - 4 .

1) separation
2) transformation
3) early integration
4) later integration
5) maintenance

Direct Mail advertising has 3 times the ROI of general, more generic advertising
98% of newcomers appreciate gifts or offers from local merchants
80% redeem Gift Certs from local merchants
42% are first-time buyers (recent mortgage approval is a great indicator of clean credit).
81% have 2 or more children.
81% invest in financial services.
97% own credit cards.

Now armed with these important statistics, how do you reach this all important Newcomer Market? WelcomeExpress.com is the premier New Resident Welcome Service in Orange County. HomeAtLast.com is a Newcomer Directory / Relocation Guide; it is available for Licensing in other areas. OrangeCountyResourceGuide.com is a comprehensive online Local Search service for "EverythingOC!"

Our "subscribers" are newcomers & relocating families to Orange County. Our "sponsors" are the businesses who want to capture the newcomers as their customer - with a special warm welcome to set themselves apart from their competition.

Guaranteed Readership: Our 4-color, 10" x 13" package weighs just under 15 oz. Upon arrival, the recipient will read it--curiosity guarantees it!

Guaranteed Referrals: Newcomers don't know your business, much less where it's located & they are not familiar with their surroundings. However, based on your Welcome Express introduction, they "find you first." As a "get acquainted" tool, newcomers are far more likely than established residents to share their new lifestyle experiences with neighbors, friends & work associates. Let their enthusiasm work for you!

Guaranteed Shelf-Life: Housed in a sturdy 3 panel, 2 pocket Folder--welcome package contents are easily stored & retrieved for repeat viewing: Gift Certificates, Civic Content & the Home at Last Relocation Directory are the newcomer's personal introduction to your business.

As a Welcome Express Print Sponsor, you also receive FREE advertising on: www.OrangeCountyResourceGuide.com Contact us at http://www.welcomeexpress.com/business-opportunities/index.php